Question: just how much will a company spend to get the domain name they want? Answer: a lot. When it comes to the right bunch of letters, usually with the magical .com at the end, domain pricing can go well into the millions of dollars. Here are some of the top figures for domain sales for each of the last ten years, according to the Domain Name Journal and Business Insider: with sex, money, booze and bling attracting some of the highest rollers. And before you gasp, you should know... Read The Rest →
If you’re looking to buy a domain name that’s owned by another company or individual, there are a number of criteria you can apply to help determine if the price is right. Here are some of the key factors that contribute to a domain’s value: It’s a .com. For now and the foreseeable future, this is the domain of choice for businesses. If you want to be taken seriously, you want a .com domain name. It’s distinctive and will help brand your business. Consider the difference between BokJoy and ChineseCabbage.... Read The Rest →
When naming your company, you may come up with a great name but find that the .com domain is not for sale or beyond your budget. Don’t worry. That doesn’t mean you have to settle for the .net or .biz or a less appealing name. While owning the exact .com domain name is certainly preferred, it isn’t always necessary. You just have to modify or append the name for use as a domain. Remember: most people will be finding your site through a web search, not by entering your URL.... Read The Rest →
Today the suffix dot-com seems the most obvious and natural one in the world for business domains, and is attached to roughly 100 million websites. But it was not always thus. Check out this interesting article about how the most ubiquitous suffix on the Internet was almost dot-cor.