An aftermarket domain name purchase is generally pretty straightforward. You find out who the owner is and if it’s for sale, initiate negotiations, and either you agree on a price or you don’t. Right? Well, usually. While most domain name negotiations follow that pattern, human nature can be decidedly unpredictable. Here are a few domain negotiations that got a little crazier, due to the quirks of the domain name seller—or buyer. (We’ve omitted names to protect the guilty.) Case #1: Too Sneaky By Half A domain-name-buying service was hired by... Read The Rest →
Talk about expensive alphabet soup: the two-letter domain name KK.com was resold this week by two domain name brokers for $2.7 million. Yikes. This made it the second-highest domain name sale so far in 2013, according to DN Journal, outperformed only by another two-letter .com, IG.com, which was sold by Igloo.com to the financial firm IG Group in September for a cool $4.7 million. So are two-letter dot-coms the hottest property on the domain name aftermarket? At least this autumn they are.
Question: just how much will a company spend to get the domain name they want? Answer: a lot. When it comes to the right bunch of letters, usually with the magical .com at the end, domain pricing can go well into the millions of dollars. Here are some of the top figures for domain sales for each of the last ten years, according to the Domain Name Journal and Business Insider: with sex, money, booze and bling attracting some of the highest rollers. And before you gasp, you should know... Read The Rest →
If you’re looking to buy a domain name that’s owned by another company or individual, there are a number of criteria you can apply to help determine if the price is right. Here are some of the key factors that contribute to a domain’s value: It’s a .com. For now and the foreseeable future, this is the domain of choice for businesses. If you want to be taken seriously, you want a .com domain name. It’s distinctive and will help brand your business. Consider the difference between BokJoy and ChineseCabbage.... Read The Rest →